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Privacy Policy

Last Updated: November 5, 2025

Introduction

Welcome to PostPulse ("we," "our," or "us"). We are committed to protecting your privacy and providing transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our data practices for the PostPulse platform (the "Service"), accessible at https://www.postpulse.social/.

PostPulse is a competitive intelligence platform for content creators that uses artificial intelligence to analyze social media trends, competitor content, and audience engagement across multiple platforms. By accessing or using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, please do not use our Service.

1. Information We Collect

1.1 Information You Provide Directly

Waitlist and Account Registration:

  • Email address (required for waitlist signup and account creation)
  • Name (if provided during registration)
  • Password (encrypted and stored securely)
  • Payment information (processed securely through third-party payment processors)
  • Communication preferences and notification settings

Social Media Connections:

When you connect your social media accounts (YouTube, TikTok, Instagram, LinkedIn, X/Twitter, Facebook), we collect:

  • Account usernames and profile information
  • Access tokens for API connections (stored encrypted)
  • Public profile data necessary for our Service functionality
  • Content performance metrics from connected platforms

User-Generated Content:

  • Competitor watchlists and tracking preferences
  • Custom alerts and notification settings
  • Feedback, support requests, and communications with our team
  • Survey responses and beta testing feedback

1.2 Information Collected Automatically

Usage Data:

  • Pages visited, features accessed, and time spent on the Service
  • Interactions with content recommendations and insights
  • Search queries within the platform
  • Device information (browser type, operating system, device identifiers)
  • IP address and approximate geographic location
  • Referring URLs and exit pages
  • Date and time stamps of activities

Cookies and Tracking Technologies:

We use cookies and similar tracking technologies to enhance your experience and collect usage information. Specifically, we use:

  • Google Analytics (ID: G-GS7C9Q7D0Z) - For understanding user behavior, page views, and engagement metrics
  • Essential Cookies - Required for basic Service functionality and security
  • Performance Cookies - To analyze Service performance and optimize user experience
  • Functional Cookies - To remember your preferences and settings

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of our Service.

1.3 Information from Third-Party Sources

Social Media Platforms:

We collect publicly available data from social media platforms (YouTube, TikTok, Instagram, LinkedIn, X/Twitter, Facebook) to provide our competitive intelligence features. This includes:

  • Public profile information of tracked competitors
  • Content metadata (titles, descriptions, hashtags, publish dates)
  • Engagement metrics (views, likes, comments, shares)
  • Public comments and audience interactions
  • Trending topics and hashtag performance

Third-Party Service Providers:

  • Payment processing information from our payment processors
  • Email delivery status from our email service providers
  • Analytics data from third-party analytics tools

2. How We Use Your Information

2.1 Service Delivery and Improvement

  • Provide, maintain, and improve the PostPulse Service
  • Generate AI-powered content insights, trend detection, and recommendations
  • Analyze competitor content and audience sentiment
  • Deliver personalized alerts and notifications
  • Process and fulfill your requests and transactions
  • Provide customer support and respond to inquiries

2.2 Communication

  • Send transactional emails (account confirmations, password resets, billing notifications)
  • Deliver trend alerts and content recommendations
  • Send marketing communications about new features and updates (with your consent)
  • Conduct surveys and gather feedback to improve our Service

2.3 Analytics and Optimization

  • Understand how users interact with our Service
  • Monitor and analyze usage patterns and trends
  • Optimize Service performance and user experience
  • Conduct A/B testing and feature experimentation

2.4 Security and Legal Compliance

  • Detect, prevent, and address technical issues, fraud, and security threats
  • Enforce our Terms of Service and other policies
  • Comply with legal obligations and respond to lawful requests from authorities
  • Protect the rights, property, and safety of PostPulse, our users, and the public

2.5 AI and Machine Learning

We use artificial intelligence and machine learning algorithms to:

  • Analyze content patterns and identify viral trends
  • Process audience sentiment from comments and engagement data
  • Generate content recommendations and insights
  • Predict emerging trends before they peak
  • Optimize alert timing and relevance

Important: Our AI systems analyze public social media data and aggregate patterns. Individual user data is not sold or shared with third parties for their own AI training purposes.

3. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we process personal data based on the following legal grounds:

  • Consent: When you provide explicit consent for specific processing activities (e.g., marketing communications, optional data collection)
  • Contract Performance: Processing necessary to provide the Service you've subscribed to
  • Legitimate Interests: Our legitimate business interests, such as improving our Service, preventing fraud, and ensuring security (balanced against your privacy rights)
  • Legal Obligation: Compliance with applicable laws, regulations, and legal processes

You have the right to withdraw consent at any time, though this will not affect the lawfulness of processing based on consent before its withdrawal.

4. How We Share Your Information

We do not sell your personal information. We share information only in the following limited circumstances:

4.1 Service Providers and Business Partners

We share data with trusted third-party service providers who assist in operating our Service:

  • Hosting and Infrastructure: Netlify (website hosting and form handling)
  • Analytics: Google Analytics (usage analytics and insights)
  • Payment Processing: Third-party payment processors for subscription billing
  • Email Services: Email service providers for transactional and marketing communications
  • AI/ML Services: Cloud-based AI services for content analysis and trend detection
  • Customer Support: Support platforms for managing customer inquiries

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.2 Social Media Platforms

We interact with social media platforms' APIs to collect publicly available data for our Service. We comply with each platform's API terms of service and data usage policies.

4.3 Legal Requirements and Safety

We may disclose information when required by law or when we believe in good faith that disclosure is necessary to:

  • Comply with legal obligations, court orders, or government requests
  • Enforce our Terms of Service and other agreements
  • Protect against fraud, security threats, or illegal activity
  • Protect the rights, property, or safety of PostPulse, our users, or the public

4.4 Business Transfers

If PostPulse is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our Service of any change in ownership or uses of your personal information.

4.5 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you. This data may be used for research, analytics, marketing, or shared with partners and the public.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specific Retention Periods:

  • Account Data: Retained while your account is active and for 30 days after account deletion (to allow for account recovery)
  • Usage Data and Analytics: Retained for up to 26 months
  • Transaction Records: Retained for 7 years to comply with financial and tax regulations
  • Marketing Communications: Retained until you unsubscribe or request deletion
  • Legal Records: Retained as required by applicable laws and regulations

After the retention period expires, we securely delete or anonymize your personal information. You may request earlier deletion by contacting us (see Section 16).

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Rights for All Users

  • Access: Request information about the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal data (subject to legal retention requirements)
  • Opt-Out: Unsubscribe from marketing communications at any time

6.2 GDPR Rights (EEA, UK, Switzerland)

If you are in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

  • Data Portability: Receive your data in a structured, machine-readable format
  • Restriction of Processing: Request that we limit how we use your data
  • Object to Processing: Object to processing based on legitimate interests or for direct marketing
  • Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
  • Lodge a Complaint: File a complaint with your local data protection authority

6.3 CCPA/CPRA Rights (California)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to Know: Request details about the personal information we collect, use, disclose, and sell
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out: Opt-out of the "sale" or "sharing" of personal information (we do not sell personal information)
  • Right to Non-Discrimination: Exercise your privacy rights without discriminatory treatment
  • Right to Correct: Request correction of inaccurate personal information
  • Right to Limit Use of Sensitive Personal Information: Request limits on use of sensitive data

How to Exercise Your Rights: To exercise any of these rights, please contact us at hello@postpulse.social. We will respond to verified requests within the timeframes required by applicable law (generally 30-45 days).

7. International Data Transfers

PostPulse operates globally and may transfer your personal information to countries outside your country of residence, including the United States, where our servers and service providers may be located.

Safeguards for International Transfers:

  • We implement appropriate safeguards to protect your data, including Standard Contractual Clauses (SCCs) approved by the European Commission
  • We ensure our service providers maintain adequate data protection standards
  • For EEA users, we comply with GDPR requirements for international data transfers

By using our Service, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication and password protection (hashed and salted)
  • Access controls and employee confidentiality agreements
  • Regular security assessments and vulnerability testing
  • Secure data centers with physical security controls
  • Incident response and breach notification procedures

Important: While we strive to protect your information, no method of transmission or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Data Breach Notification: In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, typically within 72 hours of becoming aware of the breach.

9. Children's Privacy

The PostPulse Service is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18.

If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately at hello@postpulse.social. We will promptly delete such information from our systems.

COPPA Compliance: For users in the United States, our Service complies with the Children's Online Privacy Protection Act (COPPA). We do not knowingly collect information from children under 13.

10. Third-Party Links and Services

Our Service may contain links to third-party websites, applications, or services that are not operated by PostPulse. This Privacy Policy does not apply to third-party services.

Important: We are not responsible for the privacy practices or content of third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

Third-Party Social Media Platforms: When you connect social media accounts or interact with social media features, those platforms' privacy policies govern their collection and use of your data. We recommend reviewing:

  • YouTube Privacy Policy: https://policies.google.com/privacy
  • TikTok Privacy Policy: https://www.tiktok.com/legal/privacy-policy
  • Instagram/Facebook Privacy Policy: https://www.facebook.com/privacy/policy
  • LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy
  • X (Twitter) Privacy Policy: https://twitter.com/en/privacy

11. Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and provide analytics about usage.

Types of Cookies We Use

Essential Cookies (Required):

  • Session management and authentication
  • Security and fraud prevention
  • Service functionality and performance

Analytics Cookies:

  • Google Analytics (G-GS7C9Q7D0Z) - Usage patterns, page views, user behavior
  • Internal analytics for Service optimization

Functional Cookies:

  • User preferences and settings
  • Language and region preferences
  • Notification preferences

Cookie Management

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Cookies and site permissions

Note: Disabling cookies may affect Service functionality and your user experience.

Do Not Track: Some browsers support "Do Not Track" (DNT) signals. We currently do not respond to DNT signals, as there is no industry standard for how to interpret them.

12. Marketing Communications and Opt-Out

We may send you marketing communications about PostPulse features, updates, and promotional offers. You can opt-out at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Adjusting your email preferences in your account settings
  • Contacting us at hello@postpulse.social

Important: Even if you opt-out of marketing communications, we will still send you transactional emails related to your account and Service usage (e.g., password resets, billing notifications, security alerts).

13. California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes.

14. Nevada Privacy Rights

Nevada residents have the right to opt-out of the sale of their personal information. PostPulse does not sell personal information as defined under Nevada law. If you have questions, please contact us at hello@postpulse.social.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email (to the email address associated with your account)
  • Display a prominent notice on our Service
  • Request your consent where required by applicable law

Your Continued Use: Your continued use of the Service after changes to this Privacy Policy constitutes acceptance of the updated terms. If you do not agree with the changes, please discontinue use of the Service and contact us to delete your account.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

PostPulse
Email: hello@postpulse.social
Website: https://www.postpulse.social/
Twitter: @postpulse

Response Time: We will respond to your inquiry within 30 days (or as required by applicable law).